MDRT MEMBER APP
Million Dollar Round Table members can immerse themselves in hand-picked, easy-to-consume articles, audio and video resources, learn tips and tools to build their businesses and empower client growth with the MDRT Member App.
Through several rounds of user research, and iterations the app has evolved to deliver personalized content and ideas, plus now users can follow each other and discover new interests. Members can also view, comment and clap for MDRT's best resources, and curate and save their favorite content to personalized lists.
MDRT Members wanted more personal resources served to them. With the new home page re-design, we were able to integrate selective content from MDRT’s database to members based on their preferences.
User surveys and in-person interviews uncovered 2 key features our members were looking for:
Connecting with other members and sharing content.
We created member profile pages allowing folks to find and view members with similar interests and also customize their privacy settings.
And to encourage discovery of other members, we added a “People you should know” section to the home screen.
So far we have 1,700+ member follows!
Using Figma’s ability to insert animated gifs, I was able to quickly iterate on a new forgot password flow and share with our team.
Qualitative survey data supported our our hunch that people want reminders to get back into the app.
